Thursday, 15 July 2010

NEWS: Adidas Appoint Stella McCartney as Creative Director for Team GB

Sport and fashion have fused together once again as Adidas, the official sportswear partner of the London 2012 games have appointed leading designer Stella McCartney as Creative Director for their Team GB ranges.

It's the first of its kind as the initiative will see Stella oversee the design of both the Olympic and Paralympic teams and a lifestyle line for fans.

Stella, who shot to fame after graduating from Central Saint Martins college in London already works with Adidas producing a women's sports inspired performance range for the brand, but cites working with Team GB for 2012 as a "once in a lifetime opportunity".

"As a British fashion designer it is an amazing, once in a lifetime opportunity to be creative director of Team GB as the hosting nation of the London 2012 Olympic Games".

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